Logo Design for Brand Marketing

A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos can be created by almost anyone, but are most commonly created by graphic designers or artists who have been trained to create logos that can carry whatever meaning or interpretation the company wishes to put forth. For example the Nike logo is very clean and simple, however the shape, size and style subconsciously tells us this is the right choice if want to be healthy and active. The FedEx logo contains a symbol with the words – do you see it?

Why is Logo design important?

Logos are the most extensively used symbol of any organization or enterprise. They can be found on every marketing piece produced by a company – whether it be online marketing, media marketing, advertisements, letterheads or press releases, the company logo is present at all times. Visual recognition for humans is many times stronger than literal recognition. Thus the public will recognize, connect to and remember a good logo or symbol.  A logo is usually the first impression a customer would have of your company and a visually strong logo will go a long way to ensure a positive impact and positive outcome for your company.

How to ensure a good logo design:

You may wonder what’s so difficult about creating a good logo. They look easy to do, so no problem, right? When you only see the result of a designer’s efforts, the logo creation can look like a simple task. But it’s not. A logo takes thought and creativity, and many elements combine to create a successful logo.

Here are some points to consider when creating your logo:

>> Keep it simple

Simplicity makes you logo easily to recognize, versatile and memorable. Good logos feature something unexpected or unique, without being “overdrawn.”

>> Make it memorable

An effective logo design should be memorable, which is achieved by keeping it simple, yet effective.

>> Think about the future of your logo

An effective logo should be timeless. Will your logo stand the test of time? Will it still be effective in 10, 20 or 30 years from now? This is again achievable by keeping your logo simple.

>> Is your logo versatile?

An effective logo will work across a variety of media and applications. So, ask yourself, is my logo still effective in one color? Is it still effective in reverse (light logo on dark background)? Is it effective when made the size of a postage stamp, or as large as a billboard?

>> Is your logo appropriate?

Is your logo appropriately positioned? For example, a law firm using a child-like font and color scheme would not be appropriate. Make sure you consider the text, image and color when review what your graphic designer has produced.

How much does a logo cost?

This is the most frequently asked question and cannot be easily answered because every company has different needs. My best answer would be to request a customized quote and provide the designer with as much information as you can about your company, product and or service.

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