Creative Beauty Salon Logo Design Ideas
Are you looking to get a professional looking logo design for your beauty salon? Whether you are opening a nail salon, a tanning salon or a general beauty therapy business you will need an appropriate logo to help you with your marketing efforts.
Beauty is an industry that is all about neatness, visual appeal and first impressions. Beauty logos should therefore be attractive, easy on the eye and representative of how you can positively change the lives of your clients.
In the following report we take a quick look at contemporary beauty logo design and offer ideas on how you can work with a designer to get a design that works well for your business.
Defining your Market
When you fill out a briefing form for your logo designer it will pay to give them as many details about your salon as possible. Let them know if you want to be associated with specific beauty treatments such as facials, manicures or aromatherapy or if you are involved in multiple areas.
You also need to make it clear as to what kind of clients you are targeting and the impression that you want to give them. Do you want to put forward an image that is sophisticated, exclusive, welcoming or professional? Write up a list of words that describe your business and your clientele so that your designer knows what kind of person your salon logo should appeal to.
Common Beauty Salon Logo Images
Every culture and era has their own symbols that represent beauty so it would pay to research this online to get ideas. You may find some ancient Greek or Chinese beauty symbols that look great and have not been used yet. There are also many things in the natural world that are symbols of beauty such as a flower or a butterfly. Better yet, why not think of your own symbol for beauty.
Images associated with female beauty such as the eyes, lips and hands are also commonly incorporated into logo designs for beauty and nail salons. Tanning salon logos are generally a little different and include imagery related to the tropic, the beach or the sun.
One great way to quickly check out a wide sample of logos for beauty salons, tanning salons or nail salons is to try a Google image search. Using a keyword like ‘beauty logos’ you can bring up a wide variety of industry examples.
Your designer should come up with something unique but it won’t hurt to point out who your local competitors are. You can request that your design is to look very different from other salons in your area. Include some links on the briefing form so that your designer knows what your competitor’s logos look like.
Ideas on Fonts
Cursive fonts are popular in beauty industry logos. This classic style of writing is not always the easiest to read but flows together nicely in a way that is feminine and delicate.
More contemporary looking fonts with block lettering can work well too if you want an overall design that looks modern and can be read clearly. Ask your designer to offer you a variety of fonts on your logo samples as the font style can really affect the impact of the final design.
Color Selection and Combinations
A quick glance over a number of beauty salon logos reveals that many still go for feminine colors such as pink and purple. Rules are minimal when it comes to basic color choice, however a good designer will pick the right combinations and use a maximum of two of three colors to keep the design simple. Bright colors are common as well as pastel colors.
There are many options for getting a logo design online. From DIY software through to pre designed templates, there are many companies offering a wide variety of products. We recommend a custom logo design for your salon as you will have a designer, or team of designers assigned to your project. They will customize a design that is a perfect match with your salon and you will also have a lot of input into the design process.
Don’t cut costs when it comes to getting a logo that can carry your beauty salon forward to success. Your logo will come to symbolize all that is good about your brand and the reputation that you develop. It can either enhance your reputation or degrade it so you must put the time into getting a design that works for your business.